The convention congregated more than a hundred dealers and distributors
The new GIRBAU HS-5008 washer extractor was the big star of the convention that GIRBAU, S. A. held the 8th of March in Vic.
The convention congregated more than a hundred dealers and distributors of GIRBAU from Spain, Italy and Portugal interested in knowing the details of the new HS-5008 and also the STI tumble dryers.
A new segment of the market for GIRBAU
Antoni Girbau, General Manager of GIRBAU S.A., was the first one to speak assuring that "the HS-5008 means a new age for the company, because it opens new market channels unexplored until now by GIRBAU". "
The commercialisation of the new HS-5008 allows GIRBAU to get closer to new segments of the market such as camping grounds, rural tourism houses, hostels, hair dressers, gyms and all kind of businesses that need a better performance than that provided by the domestic washing machines.
Along these lines, the HS-5008 increases the performance of the washing spectacularly. The new washer extractor washes 8 kg of clothing in ½ hour, while the domestic washing machines wash 4kg in one hour.
Antoni Girbau is sure that the investment in this new line of product, the HS-5008, will be profitable because this product defined as ""the world leader in technology and features"" will have a great sale success.
Pere Girbau Jr., director of the GIRBAU 2 factory, gave the next speech. He explained the current prosperous situation of the GIRBAU Group on the world.
Ramon Sans, the technical director was the person in charge of explaining to those present at the convention all the technical details and the operation of the new HS-5008. Ramon Sans was certain that "we had never carried out such an important project" and he added "we have designed a washer extractor to be manufactured in series and for the first time in GIRBAU we will assemble the machines in line".
The event continued with a speech from GIRBAU Engineer sales manager, Josep Lázaro, who presented the new STI range of dryers and all their possible combinations with the HS-5008 washer extractors.
GIRBAU commercial director, Alfons Reixach, talked about the great commercialisation possibilities of the new product taking into account "the reasonable low price of the HS-5008 and its great features". Reixach explained the sales objective for 2002 and 2003, the positioning in the market and the communication campaign planned for the launching of the new washer extractor.
The president of the GIRBAU Group, Pere Girbau, ended the convention remembering Mr José Valmaña, who was the advertising adviser and the co-ordinator of the company's fairs for 40 years and who died last February on the 18th. Visiting both of the facilities at GIRBAU factories in Vic
After the convention all the participants went to both GIRBAU factories in Vic. Dealers and distributors checked in situ the HS-5008 operation and visited the expansion of the factory GIRBAU 2 where the assembly line of the new washer extractor will be located.
The event finished with a lunch and a speech from the president of the GIRBAU group, who stated "we have the best technicians, the best product and the best sellers. Therefore success is assured". |
