At the forthcoming edition of Expodetergo (Milan, 18th-22nd October) Girbau will be presenting a new stand concept.
“Fairs should stop being just a shop window for machinery. Customers want solutions, not machines. So we were inspired by the ancient Greek agora (forum) to shape our presence at Expodetergo 2018: a place to exchange knowledge, to achieve better laundry solutions for our customers together, through innovation,” declares Jordi Bosch, International Sales Director.
The stand will have different corners and themed areas with specialist solutions (wet cleaning, hotel, self-service, etc.), demonstrations of “Sapphire” enabling laundry owners to monitor and control operating alarms and performance indicators for each machine and laundry, as well as multimedia interactive zones. Different shows will be run during the day to liven up the place and encourage feedback from visitors.
The centre will be a true agora where visitors can consult the technical and sales team about the right solution to fit their project, or consult the Girbau Laundry Expert about workflow issues to get the most out of their laundries.
“We want to take to Milan the spirit of the Girbau Experience Center we've opened at our headquarters in Barcelona. Therefore, expressing innovation as the driver of change in laundries through direct, personal interaction with customers,” adds Bosch.
The latest in equipment
In terms of equipment, the main novelties to be presented in Milan will be: