In recent years, wet cleaning has emerged as a serious and sustainable alternative to traditional dry cleaning methods. Originally developed to address environmental and health concerns associated with chemical solvents like perchloroethylene, wet cleaning is now embraced by professional textile care businesses for its versatility, efficiency, and superior results.
But what exactly is wet cleaning, and why are more professionals investing in this method?
What is Wet Cleaning?
Wet cleaning is a professional textile cleaning process that uses water, as opposed to chemical solvents, along with specialized detergents and controlled cycles to safely clean delicate garments and high-end fabrics. It’s not simply “washing” in water. Instead, it’s a precisely engineered system that combines:
- Low mechanical action
- Accurate temperature control
- Biodegradable, fabric-safe detergents
- Controlled drying and professional finishing
This technique is ideal for all kinds of textiles. And contrary to early skepticism, modern wet cleaning systems can match or exceed the cleaning performance of solvent-based processes, while being gentler on fabrics and the environment.
Equipment makes the difference
A successful wet cleaning operation hinges on three key elements:
- Programmable washers: Gentle mechanical action, adjustable water levels, precise temperature control, and automatic detergent dosing are essential.
- Controlled dryers: Drying cycles must be customizable for different fiber types to prevent shrinkage or distortion.
- Finishing equipment: Form finishers, steam tables, and presses ensure garments are professionally finished and ready to wear.
Modern systems also integrate IoT technology and cloud-based laundry management platforms to track performance, monitor disinfection parameters, and reduce energy use per kilogram cleaned.
Why are more professionals turning to Wet Cleaning?
- Environmental pressure & regulation
Countries worldwide are tightening regulations on hazardous chemicals. The EU REACH directive and U.S. state-level bans (such as California’s phase-out of perc) are pushing cleaners to adopt safer alternatives. Wet cleaning requires no toxic solvents and produces no hazardous waste—making it future-proof and regulation-ready.
- Fabric trends & costumer expectations
Textiles are evolving. Many modern garments feature mixed fibers, coatings, or finishes that do not tolerate solvent-based cleaning. Customers also increasingly expect eco-conscious options. Wet cleaning answers both trends with safe, thorough care for even the most delicate items.
- Cost control & efficiency
Wet cleaning can significantly reduce operational costs. There’s no need to manage solvent recovery, emissions, or specialized waste. Equipment, like Genius, uses less energy and water per load thanks to advanced cycle programming and intelligent controls.
- Versatility & business growth
From wedding dresses and leather jackets to uniforms and hotel staff clothing, wet cleaning supports a broader service portfolio.
An expanding ecosystem
The wet‑cleaning industry is evolving from a niche alternative into a dynamic, technology‑driven ecosystem. Chemical developers are investing in biodegradable and fabric‑specific detergents, designed for low‑temperature, low‑stress cycles that protect textiles and meet tightening environmental regulations. Meanwhile, equipment manufacturers are integrating IoT connectivity, automation, and AI‑driven control systems to optimize energy and water use while enhancing wash precision.
At the same time, laundry operators are rethinking business models entirely. Urban laundries and professional wet‑cleaners are adopting subscription‑based and app‑enabled services, integrating contactless pick‑up, QR‑code lockers, and digital payments, making convenience and hygiene equally central to customer experience. Larger commercial laundries are aligning with ESG standards through heat‑recovery systems, wastewater recycling, and energy‑efficient tunnel technologies.
The result is an industry where sustainability, digital transformation, and service flexibility converge, supported by the collaboration of all key players: chemists innovating greener formulations, manufacturers creating smarter equipment, and laundries implementing cleaner, data‑driven operations.
Taking Wet Cleaning Further
Girbau has elevated the wet cleaning process through its GWet system, a complete solution combining machinery, custom programming, certified detergents, and finishing equipment. GWet systems are designed for dry cleaners, hotels, vended laundries, and in-house laundry operations looking to reduce chemical use without sacrificing performance.
Thanks to proprietary technology like Genius controls, Sapphire connectivity, and disinfection monitoring tools, GWet enables safe, sustainable, and profitable wet cleaning with full traceability and user-friendly operation.