The Success of El Safareig Self-Service Laundry, Equipped with the New Genius Series

Detail of Girbau Genius washers (9kg, 14kg, 19kg) in a self-service laundry El Safareig.

Discover how Girbau helped transform El Safareig into a modern, efficient, and clearly differentiated self-service laundry. By incorporating advanced technology such as the Genius series, the business has improved its performance, reduced operating costs, and optimized energy consumption, while also offering a faster and more enjoyable user experience. A prime example of how innovation and expert support can turn a laundry into a more profitable, sustainable, and competitive business.

Project Objective

To equip El Safareig self-service laundry with Girbau’s advanced solutions in order to maximize efficiency and productivity, enhance the end-user experience, and ensure a profitable and differentiated business, while providing continuous support and guidance throughout the entire implementation process.

The Challenge

Sara Cortés needed her second self-service laundry to clearly stand out from local competitors. The challenge was to implement more innovative and efficient equipment than in her first business, reduce operating costs, improve energy consumption, and elevate customers’ perception of quality and modernity, all while maintaining a simple, reliable, and user-friendly operation.

The Solution

Girbau delivered a customized solution that enabled the business to meet its objectives, distinguishing it from other self-service laundries in the area.

A comprehensive self-service laundry solution focused on efficiency, profitability, and user experience

At Girbau, we strive to provide tailored laundry solutions that cater to the specific needs of each client. This project at El Safareig in Mollet del Vallès, Barcelona, equipped with high-performance machinery fully adapted to their requirements, has turned Sara Cortés’ second self-service laundry into a success in terms of profitability and user experience, setting it apart from competitors.

Girbau Genius industrial washing machines with multiple capacities installed at El Safareig laundry.

The Decision to Choose Genius

Having successfully operated her first laundry with previous models, Sara opted for efficiency and innovation by selecting the Genius series for her second location. This range, known not only for its cutting-edge design but also for its energy efficiency and user-friendly features, proved to be the perfect choice for El Safareig.

Experiential Benefits

The switch to Genius significantly enhanced the customer experience. Sara noticed that Genius washers offered more appealing aesthetics, greater efficiency, and customizable wash programs that were well-received by her customers. The powerful 450G spin and innovative design positively influenced the overall quality of the laundry, resulting in higher satisfaction among users.

Efficiency and Cost Reduction

Not only did customers notice a remarkable improvement in service and washing quality, but Sara also observed greater efficiency in energy consumption by the new series of washers. This efficiency is expected to result in lower operating costs for this new laundry.

Would you like to implement a laundry solution as efficient as El Safareig with the Genius series?

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Products

Products in El Safareig

Genius Commercial Washer
Self-Service Laundries

Genius Commercial Washer

The washer that pays for itself — Record-breaking efficiency, full connectivity, and award-winning design

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ED Commercial Dryers
Hospitality and Food Service

ED Commercial Dryers

Professional Drying With Maximum Efficiency and Fabric Care

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Case study results

Performance

The introduction of the Genius series significantly improved operational performance through customizable wash programs, a powerful 450G extraction, and shorter drying times. This has increased customer turnover and delivered a more efficient laundry experience.

Reliability

Girbau’s solutions provide stable and continuous operation, featuring robust, easy-to-use equipment. Machine reliability has reduced incidents, enhanced customer satisfaction, and strengthened the owner’s confidence in the installed technology.

Sustainability

The higher energy efficiency of the Genius series has led to lower water and energy consumption, reducing operating costs and minimizing environmental impact. This improvement supports a more sustainable laundry model aligned with current market expectations.

  • Sara Cortés

    “I’m very pleased with the performance of the Genius series at Safareig: aesthetically, it’s much more appealing, the machines are more efficient, and the end customer notices it through shorter drying times and a wide range of programs to choose from. I’m also grateful for the way the entire Girbau community treats me.”

    Sara Cortés

    El Safareig Self-service Laundry Owner